Andanza's 20th Anniversary
For 20 years, the dance company and school Andanza has been at the forefront of contemporary dance in Puerto Rico, with the staging of revolutionary pieces featuring Puerto Rican dancers and choreographers and music commissioned to local artists. In addition, for several years they have brought the physical, emotional and social benefits of dance to youth in risk and economically disadvantaged communities.
Using a multi-faceted communications and outreach campaign, our work generated interest in its 20 yearlong artistic work and community project, getting to host fundraising events, landing coverage in various media, and generating broadcast coverage. Our work included: communications plan, rebranding, email campaign and audience development plan.
Client:
Andanza Company & School
Year:
2019
Job:
Creative Communications | Storytelling
